The Dynamic Manager’s Guide To Practical Management: How To Manage Money, People, And Yourself To Increase Your Company’s Profits

by Dave Donelson

Successfully managing a business takes knowledge, skills, and guts. The best managers constantly study finances, marketing, employee motivation, merchandising, and much more. Practical Management is based on interviews with retailers, manufacturers, service providers, wholesalers, restaurateurs, and others. Their stories of success—and failure—contain lessons for managers in every industry.

Learn financial planning, find cash for your business, and manage your money through good times and bad.

Use a variety of management techniques to manage change and maximizing profits.

Follow the entire process from hiring and orienting employees to training, motivating, promoting, and even terminations.

Sell more with creative marketing methods to present product benefits, overcome objections, and close the sale.

See how family businesses can face down their special demons and preserve the company for the next generation.

Insightful case studies, company profiles, and insider advice from hundreds of business owners and managers will help you take your company to the next level of success. Learn from the mistakes of others, share their experiences, and watch your profits grow.

The Dynamic Manager’s Guide To Practical Marketing isn’t about theory—it’s about how to succeed in the real world of small business.

341 pages, Kindle Edition

First published July 31, 2011

About the author

I'm a freelance writer and photographer who regularly works for about three dozen magazines and newspapers covering a diverse range of topics including social issues, business, travel, golf, and lifestyles. I'm the author of eight books (so far), including Weird Golf: 18 Tales of Fantastic, Horrific, Scientifically Impossible, and Morally Reprehensible Golf.

Among my other works is my novel about diamond smuggling in the Congo, Heart of Diamonds and The Dynamic Manager Guide series, which is based on my work with hundreds of companies across the country.

My career as a broadcaster, entrepreneur, and writer has taken me from the jungles of Australia’s Cape York Peninsula to the minarets of Riyadh. I've climbed the spire of the Empire State Building, floated the Usumacinta River to the Mayan ruins at Piedras Negras in Guatemala, and photographed the tree-climbing lions and mountain gorillas of Uganda.