Business is Combat

by James D. Murphy

Whether you're engaging in supersonic jet combat at 48,000 feet or entering a tough sales battle with a cutthroat competitor, the goal is the absolute victory. In Business is Combat , former F-15 pilot James D. Murphy, an expert in both business and combat strategy, offers a full-scale training course in military techniques that have made the United States Air Force the most advanced air-combat force in the world. From nurturing teamwork to maintaining focus to planning and executing each new mission, Murphy offers advice that's practical as well as thrilling. Whatever your mission, whatever your battle, Business Is Combat provides a blueprint for the kind of success every warrior seeks -- absolute victory.

Genres: Business

224 pages, Paperback

First published March 1, 2000

Reviews

[Isaak Hayes · Rating 5 out of 5]

Helped me figure out a new way to plan and focus.

[JP · Rating 4 out of 5]

After having seen the execution and de-brief portions presented at an Afterburner seminar at work, I was curious to know about the other concepts: the brief, culture (motherhood), etc. It's delivered with similar energy and clarity. He makes valuable points and shares the types of interesting stories you'd expect along the way. I've used the rankless de-brief successfully with project groups and recommend trying this method.