THE PRANK is a novel about the tendency for any news story involving a cute child or a reprehensible parent to become a media feeding frenzy, about the incredible communicative power of the internet, about the speed at which a fabricated happening can cross the threshold into accepted truth. But it is also about us as consumers of about how the digital revolution has changed the way we process information. My hope is that as you are reading you will find yourself scanning, skipping, dismissing, and pay attention to these moments. This is your brain doing something remarkable, something profoundly post-modern, something perhaps not altogether benign.
- from the author's foreword