A respected business historian explores the failures of such companies as Schwinn, Korvette's, RCA, and Pabst, discussing the pivotal mistakes, management missteps, and product failures that led industry leading into precipitous and sometimes fatal declines. 10,000 first printing.
Robert Sobel was an American professor of history at Hofstra University, and a well-known and prolific writer of business histories. He was also a chess Master, who represented the United States at the 1957 and 1958 Student chess Olympiads; he defeated thirteen-year-old future World Champion Bobby Fischer at Montreal 1956.
Despite his prolific writings in business history, he is most famous for his single novel, For Want of a Nail, an alternate history of the United States.