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The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry
How to make a fortune in the next big boom industryThe paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.
272 pages, Hardcover
First published February 15, 2002
About the author
Paul Zane Pilzer
38 books45 followersPaul Zane Pilzer Paul Zane Pilzer is a world-renowned economist, a social entrepreneur, an adjunct professor, and the author of nine best-selling books and dozens of scholarly publications.
Pilzer completed Lehigh University (1974) in three years and received his MBA from Wharton (1976) in 15 months at age 22. He became Citibank's youngest officer at age 22 and its youngest vice president at age 25. At age 24, he was appointed adjunct professor at New York University, where he taught for 21 consecutive years. Over the past 30 years, Pilzer has started and/or taken public, five companies in the areas of software, education and healthcare.
In healthcare, he is the Founder of Zane Benefits, Inc. (2006) and Extend Health, Inc. (1999), the two leading U.S. suppliers of personalized health benefits to corporate America including Wal-Mart's Sam's Club.
In education, he is the Founder of Zane Publishing (1989) and The American Academy (2005), two pioneering companies in electronic and online education that continue to make significant contributions to high school education worldwide.
Pilzer completed Lehigh University (1974) in three years and received his MBA from Wharton (1976) in 15 months at age 22. He became Citibank's youngest officer at age 22 and its youngest vice president at age 25. At age 24, he was appointed adjunct professor at New York University, where he taught for 21 consecutive years. Over the past 30 years, Pilzer has started and/or taken public, five companies in the areas of software, education and healthcare.
In healthcare, he is the Founder of Zane Benefits, Inc. (2006) and Extend Health, Inc. (1999), the two leading U.S. suppliers of personalized health benefits to corporate America including Wal-Mart's Sam's Club.
In education, he is the Founder of Zane Publishing (1989) and The American Academy (2005), two pioneering companies in electronic and online education that continue to make significant contributions to high school education worldwide.
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Displaying 1 - 17 of 17 reviews
February 20, 2008
My notes and quotes:
Pilzer's main point throughout the book is that we are shifting from emphasizing the sickness industry to the wellness industry. He begins with the reasons he thinks the wellness industry is ready to take off. Investors look at 5 factors for a new sector to become successful:
1)affordability, 2) legs (it will continue to sell once people know about it), 3) continual consumption, 4) universal appeal, 5) low consumption time.
He then explains the current health situation of most Americans (e.g. food companies market their products to low-income people and design food so it will be consumed in unhealthy amounts, and how the medical industry is designed to only treat sickness and prolong it so as to keep making money). Explains that the medical industry is arrogant because they think if they don't understand things that they have no merit (e.g. age-old wellness products and treatments). The baby boom generation is going to finance the wellness revolution because of their desire to maintain their youth.
He also goes into sources for increasing wellness (e.g. water, food, vitamins, etc.). Describes the problem with having governmental policies based on an agrarian society when it is no longer necessary. Goes into problems with dairy consumption and how it is based on ADA marketing rather on sound nutritional information. Explains the multitude of benefits from using soy products (e.g. soy milk). Mentions the need for regulation of wellness products (e.g. consumerlab.com).
Gives lots of examples of successful wellness entrepreneurs. Then goes into health insurance and the merits of getting wellness insurance. Goes into detail about why corporation provided health care is subsidized by the government and leads to our inefficient health-care system. Suggests getting a High Deductible Health Insurance Policy (HDHP) in order to use extra money to invest into a wellness savings account (WSA) or a medical savings account that the government is trying on a trial basis. Ends by emphasizing the tremendous opportunity as well as the great need (and demand) for an increased number of wellness products and services in the future.
Pilzer's main point throughout the book is that we are shifting from emphasizing the sickness industry to the wellness industry. He begins with the reasons he thinks the wellness industry is ready to take off. Investors look at 5 factors for a new sector to become successful:
1)affordability, 2) legs (it will continue to sell once people know about it), 3) continual consumption, 4) universal appeal, 5) low consumption time.
He then explains the current health situation of most Americans (e.g. food companies market their products to low-income people and design food so it will be consumed in unhealthy amounts, and how the medical industry is designed to only treat sickness and prolong it so as to keep making money). Explains that the medical industry is arrogant because they think if they don't understand things that they have no merit (e.g. age-old wellness products and treatments). The baby boom generation is going to finance the wellness revolution because of their desire to maintain their youth.
He also goes into sources for increasing wellness (e.g. water, food, vitamins, etc.). Describes the problem with having governmental policies based on an agrarian society when it is no longer necessary. Goes into problems with dairy consumption and how it is based on ADA marketing rather on sound nutritional information. Explains the multitude of benefits from using soy products (e.g. soy milk). Mentions the need for regulation of wellness products (e.g. consumerlab.com).
Gives lots of examples of successful wellness entrepreneurs. Then goes into health insurance and the merits of getting wellness insurance. Goes into detail about why corporation provided health care is subsidized by the government and leads to our inefficient health-care system. Suggests getting a High Deductible Health Insurance Policy (HDHP) in order to use extra money to invest into a wellness savings account (WSA) or a medical savings account that the government is trying on a trial basis. Ends by emphasizing the tremendous opportunity as well as the great need (and demand) for an increased number of wellness products and services in the future.
This entire review has been hidden because of spoilers.
November 5, 2010
This book brought a new perspective of wellness as something the elite and the rich understand much better than the poor. I'd never thought of it that way. How unfortunate that the rich get richer in "health" and the poor get poorer, not only monetarily but in health also. What a tragedy!
Oddly enough, one of my favorite quotes from the book was not about wellness or business, it was about faith. He comments that God made a world where, "everything doesn't work out EACH time, but a world where everything does work out OVER time -- especially for those of us, like Job, with enough faith to follow our plan regardless of how much adversity we experience."(Pg. 202, instead of capital letters he used italics).
I really liked how he didn't get behind any one product or company, but that he was doing an overview of the health and wellness industry as a whole. He brings up some very good ideas for business opportunities.
He motivated me to press ahead with my own chosen career in the wellness industry. I recommend it to anyone interested in wellness careers.
Oddly enough, one of my favorite quotes from the book was not about wellness or business, it was about faith. He comments that God made a world where, "everything doesn't work out EACH time, but a world where everything does work out OVER time -- especially for those of us, like Job, with enough faith to follow our plan regardless of how much adversity we experience."(Pg. 202, instead of capital letters he used italics).
I really liked how he didn't get behind any one product or company, but that he was doing an overview of the health and wellness industry as a whole. He brings up some very good ideas for business opportunities.
He motivated me to press ahead with my own chosen career in the wellness industry. I recommend it to anyone interested in wellness careers.
March 7, 2009
The Wellness Revolution really is a revolution in itself. The knowledge that Paul Zane Pilzer expose and share is no less than mind blowing. Incredible that he has a capacity to look into so many areas of society. His sharp analysis are so inspiring. Where it is easy to be stuck and feel the pressure of pessimism, he opens totally new doors to see the progress instead.
This book is a must for anyone interested in how society develops and interested in creating a strong financial situation for oneself and society.
This book is a must for anyone interested in how society develops and interested in creating a strong financial situation for oneself and society.
May 13, 2014
This book goes into a perspective of wellness and society's role. I thought it was an ok book. There were some interesting parts as well as very dry boring parts. I was hoping to see if there was anything new I could learn, but almost all of the stuff I already knew. Many of the topics described in this book were also fads during the early 2007 and laws have also changed, making lots of the topic irrelevant for today. I did like that at the end of each chapters there were questions to ponder about and help you brain-storm ideas.
January 23, 2008
Pilzer was prophetic in this book. TV shows like the Biggest Loser, the triathlon craze, and outrageous product offering on all things nutrition/wellness/exercise prove that Pilzer's prediction of the next trillion dollar industry is not a stretch. If nothing else, this is an intriguing read on how to capitalize on consumer trends.
October 1, 2008
There are some really interesting perspectives in this book. Hard to argue with a guy that has the qualifications and reputation that Mr. Pilzer has. I enjoyed this book, it made me think differently and analyze some of my thoughts.
October 21, 2008
The wellness Revolution is a powerful book.
It help me to understand why we are always sick and depended on medication.
The FDA wants us to STAY SICK!
They want us to stay on drugs with aweful side affects.
It help me to understand why we are always sick and depended on medication.
The FDA wants us to STAY SICK!
They want us to stay on drugs with aweful side affects.
August 24, 2010
Paul Zane Pilzer lays out a thorough case for the wellness industry and paints an alarming picture of greed in the health care (sickness) industry. He falls into the trap of overstating some aspects however, apparently to overcome our inertia.
July 5, 2013
This book is now 10+ years old.
It is well-researched and fairly comprehensive and also identifies an important trend that the author was one of the first to widely promote.
However, I didn't learn much from it. I was hoping for more insight than I received.
It is well-researched and fairly comprehensive and also identifies an important trend that the author was one of the first to widely promote.
However, I didn't learn much from it. I was hoping for more insight than I received.
October 21, 2014
La economía, la salud y la cultura van de la mano, no es ninguna novedad (el libro tiene más de 10 años). Me hubiera gustado leerlo antes, pero las cosas se acomodan cuando deben acomodarse.
Mucha información, muchas reflexiones y muchas instrucciones (también mucha tarea).
Mucha información, muchas reflexiones y muchas instrucciones (también mucha tarea).
June 22, 2009
This is the future!
August 29, 2009
Paul Zane Pilzer constantly and effectively predicts the next big directions in our economy, this time instructing us how to capitalize on the swing away from Health Care, to Wellness
August 23, 2012
Mind-opener regarding this up-and-coming industry. Talks about our nutritionally deficient food supply, number of overweight and obese (now including children!), and demographic for this industry.
November 26, 2014
This is an excellent book, extremely well researched and a must read for anyone serious about health and the truth behind the industries which have massive influence on the health of billions.
Read
September 23, 2015A must if you want to know how the food and health care industries are taking advantage of us, and how you can profit from doing the opposite.
Read
October 30, 2016Eat well do exercise live healthy.
May 23, 2013
Required reading for all Healthcare Workers and Entrepreneurs...
Displaying 1 - 17 of 17 reviews