Digital Business and E-Commerce Management

by Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text. Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world.

This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such

Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful? How do we work out where to place our investment? How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape? Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation.

Key features

A structured approach to review, plan and implement a digital business strategy for all types of organisations The latest on digital marketing techniques in SEO, social media comms, and content marketing New case studies providing examples of organisations and their experiences with digital business and e-commerce A brand new chapter introducing the concepts of digital business transformation and growth hacking With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of 'Digital' in your strategy, implementation, and transformation.

Genres: Business

1795 pages, Kindle Edition

First published August 15, 2014

About the author

Dr. Dave Chaffey (born 1963) is a prominent British author, digital marketing strategist, and entrepreneur. He is best known as the co-founder of the digital marketing advice platform Smart Insights and the author of several definitive textbooks on internet strategy, including E-Business and E-Commerce Management (now titled Digital Business and E-Commerce Management).

🎓 Early Career and Academic Foundations

Before becoming a central figure in digital marketing education, Chaffey developed his expertise through consulting and academic instruction.

Lecturing: Served as a visiting lecturer on e-business and digital marketing courses at prestigious institutions, including Warwick University, Cranfield School of Management, and the universities of Leeds and Birmingham.
Industry Training: Delivered his first online strategy training course for the Chartered Institute of Marketing (CIM) in 1997 and created his first website in 1998.


📚 Author and Seminal Textbooks

Chaffey has authored five best-selling business and academic books that bridge the gap between academic theory and practical business strategy:

Digital Business and E-Commerce Management: First launched in 2002, this book has become an essential manual for postgraduate digital transformation and MBA students. It focuses on structured approaches to planning, implementing, and assessing e-business operations.
Digital Marketing: Strategy, Implementation and Practice: First published in 2000 as Internet Marketing, this widely translated textbook reached its 9th edition in 2025.
Other Notable Titles: Co-authored Digital Marketing Excellence (with PR Smith) and Total E-mail Marketing.


💻 Entrepreneurship and Smart Insights

In 2010, Chaffey co-founded Smart Insights, an online publisher and learning platform. The site provides templates, actionable advice, and diagnostic toolkits to help businesses audit and improve their digital marketing return on investment (ROI). He served as the platform’s Content Director, guiding its growth to support hundreds of thousands of members globally.

🏆 Recognition and Legacy

Chaffey's contributions have heavily influenced the evolution of internet commerce in Europe:

CIM Guru Status: The Chartered Institute of Marketing recognized him as one of the 50 marketing gurus worldwide who have shaped the future of marketing.
DTI Input: The UK Department of Trade and Industry highlighted him as one of the leading individuals to have shaped the growth of e-commerce and the internet in the UK.