Yours for the Asking: An Indispensable Guide to Fundraising and Management, Revised and Expanded

by Reynold Levy

Praise for Yours for the An Indispensable Guide to Fundraising and Management "Reynold Levy is a master at persuading people to give money―lots of money―to worthy causes. Now he shares his wisdom with us all―and at a bargain price!"
― Tom Brokaw "Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!"
― John C. Whitehead , former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State "Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships."
― Indra Nooyi , Chairman and CEO, PepsiCo "I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book."
― David Rubenstein , Co-founder and Managing Director, The Carlyle Group

Genres: Nonfiction, Business

256 pages, Paperback

First published January 1, 2008

Reviews

[Michael · Rating 2 out of 5]

I read it on a recommendation. For Not-for-profit fundraisers, it's certainly worth a skim as there are a couple of gems in there. But, probably not anything you didn't know already.

[A N · Rating 5 out of 5]

This is an easy to read book on fundraising that should be required reading for anyone who joins a board, as well as everyone who works at a not-for-profit. Levy makes it clear that fundraising responsibilities extend beyond just those who have it in their job title.

[Marissa Todd · Rating 3 out of 5]

Solid advice for fundraisers.

[Jennifer · Rating 4 out of 5]

I was so thrilled to receive a copy of this book just after budget cuts reared their monstrous, evil heads. Though I have yet to get completely through this book, I can already tell that it will prove useful.

Levy's blend of suggestions and anecdotes is delightful and makes leafing through the pages relaxing. It is a relief to finally read a fundraising book that not only seems to have some relevance, but also seems possible to accomplish.

I was particularly thrilled to see an entire chapter on "Humor and Fundraising." It's great to see a serious author take his serious subject down a humorous, and far more realistic, path. After all, why shouldn't fundraising capitalize on life’s crazy sense of humor?

[Joe Imberman]

Smart, thoughtful

[Ellen November]

Was recommended to me by the Exec. Director of the local YMCA to aid in my fund raising campaign for www.skateparkpv.org

[Amy · Rating 4 out of 5]

Reading fundraising books when you work in fundraising all day, every day can be a bore, but this was a really interesting read with great, specific examples that were inspiring.

[Dave · Rating 5 out of 5]

Great book. Amazing insights NOT just for fundraising - for life and making unreasonable requests.......