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The Publicity Kit: A Complete Guide for Entrepreneurs, Small Businesses, and Nonprofit Organizations
A practical guide on how small businesses and non-profit organizations can get publicity at little or no cost. It tells the manager or entrepreneuer how to develop a news release, plan and hold news conferences, create news, write releases for broadcast news, how newspapers work and how to give them what they need. Easy to read and filled with anecdotes and examples which make it a great reference.
288 pages, Paperback
First published August 1, 1991
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