This book presents an interdisciplinary approach to the scientific study of the relation between language and society, language and culture, language and mind. It integrates frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, in order to demonstrate how language undergirds human thought and social behaviors. It is designed as an introductory textbook aimed at students with little to no background in linguistics. Each chapter covers the main aspects of a particular topic or area of study, while also presenting future avenues of study. This edition includes discussions
● social media and the creation of identity;
● gestural communication;
● emoji writing;
● multimodality;
● human-computer interaction.
Discussions are supported by a wealth of pedagogical features, including sidebars, as well as activities, assignments, and a glossary at the back. The overall aim is to demonstrate the dynamic connections between language, society, thought, and culture, and how they continue to evolve in today’s rapidly changing digital world. It is ideal for students in introductory courses in sociolinguistics, language and culture, and linguistic anthropology.
Marcel Danesi (b. Marcello Danesi, 1946) is a current Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is known for his work in language, communications, and semiotics; being Director of the Program in Semiotics and Communication Theory.
He has also held positions at Rutgers University (1972), The University of Rome "La Sapienza" (1988), the Catholic University of Milan (1990), and the University of Lugano.
He is the Editor-in-Chief of Semiotica: Journal of the International Association for Semiotic Studies and is a past-president of the Semiotic Society of America.