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The Tao of Pricing: Bringing Eastern enlightenment to Western marketing strategy
Pain-free pricing strategy. 79 pricing "parables" such "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately." Reviewer Bob Bly states, "This book makes pricing so much fun, you might not realize how much you're learning!"
94 pages, Kindle Edition
Published December 29, 2019
About the author
Marlene Jensen
15 booksMarlene Jensen is a 2020 retiree — at 73-years-old.
Her latest book started with a blog she launched (SeniorDefender.net) in 2017 — as she tried to figure out this aging stuff she was facing.
Previously Jensen was a VP/Publisher at CBS, a consultant on marketing at ABC, Food Network, etc., an entrepreneur — with dozens of startups launched — and a professor (now emeritus) of marketing and pricing at Lock Haven University. She’s also the author of four books on pricing strategy.
In her “retirement” she continues her blog, offers courses on pricing strategy (PricingPsychologyInstitute.com), and is designing a new line of jewelry.
Jensen offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com
Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.
Her latest book started with a blog she launched (SeniorDefender.net) in 2017 — as she tried to figure out this aging stuff she was facing.
Previously Jensen was a VP/Publisher at CBS, a consultant on marketing at ABC, Food Network, etc., an entrepreneur — with dozens of startups launched — and a professor (now emeritus) of marketing and pricing at Lock Haven University. She’s also the author of four books on pricing strategy.
In her “retirement” she continues her blog, offers courses on pricing strategy (PricingPsychologyInstitute.com), and is designing a new line of jewelry.
Jensen offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com
Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.
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