The Challenge of BRIC Multinationals

by Rob Van Tulder (editor)

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country The theoretical do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?2. The empirical what marks the changing position of BRIC countries in the world economy?3. The managerial with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making what impact have MNEs from BRIC countries had on their domestic economy?

697 pages, Kindle Edition

Published November 23, 2016