The 26 Universal Questions To Help You Position Your Brand!: Cheat-Sheet Summarizing 26 Proven Successful Strategies To Inspire & Create Your Brand Story!

by Ulli Appelbaum

How do I position my brand for success? What is the most compelling story I can tell about my business? These are some of the most substantial questions marketers and entrepreneurs have to answer when running their business. In fact, their answers will determine whether their brand will gain traction in the market place, grow and get shared by consumers, or not. The analysis of over 1200 case studies from around the world of successful brand building (IPA cases, Effies, etc.) indicates that there are only 26 different “approaches” to telling a brand story, each representing a different, but proven opportunity to positioning your brand and tell your brand story. Each approach can be summarized by a key question (or set of questions), which are shared below. Leveraging this IP and tapping into this collective marketing intelligence by answering those 26 questions will help marketers sharpen their brand positioning platforms and tell better brand stories.

Kindle Edition

Published March 17, 2020

Reviews

[Nestor Balce · Rating 5 out of 5]

Perfect for Marketing Professionals

Brand Positioning is the key tool for a Marketer. Ulli’s insights from thousands of analysis of brands has led to these 26 truths. The true marketer should know these by heart.