Hello Gorgeous!: Beauty Products in America, '40s-'60s

by Rachel C. Weingarten

Beginning in the 1940s, women’s increased buying power allowed them the luxury of beautification, and beautify they did! Showcasing over 300 illustrated advertisements of the time, Hello Gorgeous! looks at the products that became staples for generations of women, and set the standard for innovations in the industry. Everything from skin care to hair products, from razors to toothpaste were touted as the key to eternal youth and womanly appeal, and they’re all here, from Camay to Prell to Lustre CrÈme. The author's commentary explores the science, the stats, and the little-known secrets of the formative years of female beauty.

Genres: Nonfiction

175 pages, Paperback

First published March 28, 2006

About the author

I'm the author of 3 award-winning nonfiction books, my latest being "Ancient Prayer: Channeling Your Faith 365 Days of the Year" (Fall River Press 1/16). The reissue of "Hello Gorgeous! Beauty Products in America, 40s-60s" should be out in 2017. I'm also the author of "Career and Corporate Cool" (Wiley, 2007).

Slowly getting back into Goodreads and updating my profile. Come say hi and please do add Ancient Prayer and any of my books to your to read list, and do review if you're feeling up for it!

Thanks,
Rachel

Reviews

[Kasia · Rating 3 out of 5]

Very inspiring book about beauty and business industry in US ✌🏻

[Marianne · Rating 3 out of 5]

More a "browse" than a "read," but if you're mildly obsessed with vintage beauty products and the ads for them, as I am, you'll probably enjoy this.

[Belisa · Rating 5 out of 5]

What a great little bathroom book- chock full of vintage beauty ads. Who knew that women once bought differently colored light bulbs- or "Aladdin's Lamp" to attract their mate?