Advertising: Concept and Copy

by George Felton

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

Genres: Business, Nonfiction, Design

256 pages, Paperback

First published January 19, 1993

Reviews

[Nick]

This book should be handed out to every freshman in college instead of taking that freshman comp class. It's a beautifully written and illustrated exposition of everything you need to know about writing lucid, funny, eye-grabbing, thought-provoking copy, whether for the web, or journalism, or longer forms -- like books. Read this instead of Strunk and White; it's much more useful and to the point.

[Joey Chiang]

I still keep the book to this day. Very useful!

[Rob Heckert]

Packed with really practical material

[Umar Ghumman]

Even though I am not a copywriter or a creative guy, the book still was very insightful!