Principles of Marketing

by Philip Kotler, Gary Armstrong

The 11 th edition of this popular text continues to build on four major marketing building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Genres: Business, Nonfiction, Management, Textbooks, Reference, School, Economics

768 pages, Hardcover

First published January 1, 1980

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Vineet · Rating 4 out of 5]

The book is the marketing Bible of our times. Given to us as text book, I used to read it for leisure. Still do sometimes !!

[Bassel · Rating 3 out of 5]

لم أقرأ الكتاب كاملاً ولكني احفتظتُ بالاساسيات التي أوردها في كتابه دون التعمق بها لكونه كتاباً للمختصين في هذا المجال ولا يعنيني منه إلا القليل من اختيار السوق وتحديد الفئة المرادة وعدم الانشغال بطرح الميزات على حساب الفائدة من استخدام المنتج وهي المرة الأولى التي أفهم فيها طريقة طرح الفكرة على صورة خدمة للمستقبلين ، التسويق ليس بالضرورة سلع وتجارة قد يكون فكرةً بين أب أولاده ، معلم طلابه .... أي أنه أسلوب اقناع

[Rebecca Radnor · Rating 3 out of 5]

Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.)

Felt the early chapters while very interesting were overly long. It feels like Phil (he's a personal acquaintance, so I can call him by his first name) over the years just kept adding and adding stuff. Took me SO long to read some of them -- I'm talking numerous hours, that I have serious doubts that my students won't just throw their hands up in frustration. The fact that it's the first few chapters that are like that is problematic as to my experience, once students have decided that the reading assignments are unreasonable good luck on getting them to keep at it.

That said. there's some good stuff in it. I particularly enjoyed chapters 18 (strategy) and 20 (CSR) which I'm betting are more recent adds. They were a bit more mentally challenging and actually stimulated some thinking, even on my part.

The chapter on Internet marketing I think takes the wrong tone. Its 'revelatory' in its tone which is fine for folks who've been in the field 20 years and need their kids to help them negotiate Amazon's web sites, but I think the students will be sitting there going, "well dugh, doesn't everyone know that?." I think that chapter needs to be redone and shouldn't spend its time telling the kids about all these amazing sites (which they use daily and take for granted) but rather go more deeply into the problems and challenges these companies have faced.

[Robayet Islam]

This is very enormous book for a marketing student. I love it.

[Mohammad · Rating 5 out of 5]

مرجعی فوق العاده برای متخصصی و علاقه مندان به حوزه فروش، بازاریابی و تولید

[Essam AlGhamdi · Rating 5 out of 5]

The simplest marketing book taught in B-School.
اسهل كتاب ممكن قراءته عن التسويق ، يدرس في المرحلة الجامعية ومن الضروري المرور عليه

[Amir · Rating 4 out of 5]

Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.
Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.
And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four elements named 4Ps and usually known as Marketing Mix.

[Nader Abdelrazik · Rating 5 out of 5]

This book is so effective in presenting the marketing principles and concepts. Very well organized and effective case studies and examples with clear explanation of everything. The Great Philip Kotler new edition book is amazing compared to old editions.

[Medhat Ramadan · Rating 5 out of 5]

The first step in a Marketing studying success is to read this awesome textbook by the father of Mktg. Philip kotler.
The book really covered all the principles of MKTG and Cases to actual enterprises..
Recommended!

[Em Chainey (Bookowski) · Rating 4 out of 5]

All "Principles" of Marketing; not theoric which I obsessed to understand. Finally I got it, marketing is not a science, it is a "discipline" which has scientific methods for measurement.

[Zahra Bagherzade · Rating 5 out of 5]

من زهرا باقرزاده در حال خوانش صوتی این کتاب در کانال تلگرامی صدای پای کتاب هستم.

@Audio_obook

[Rafo Zarbabyan · Rating 3 out of 5]

Վերջապես կարդացի մարքեթինգի աստվածաշունչը... Վատը չէր, բայց...

Գիրքը տալիս է միայն պատկերացում մարքեթինգի մասին, բայց ոչ երբեք իրական ու խորը գիտելիքներ: Ու խնդիրն այն չէ, որ վատ է գրված կամ սխալ: Պարզապես շատ ժամանակավրեպ է: Չեմ հասկանում՝ ինչու է այն մինչ օրս այդքան ակտուլ:

Մարքեթինգն այնքան արագ է զարգանում, որ անգամ մի քանի տարի առաջ գրված գրքերն այսօր արդիական չեն: Կոտլերի գիրքն արժե կարդալ, իհարկե, եթե նոր ես սկսում մտնել մարքեթինգի աշխարհ, ու հարկավոր է պատկերացում կազմել ոլորտի մասին, հասկանալ՝ երբ է այն սկսել զարգանալ ու ինչպես: Այսինքն, բազային գիտելիքների համար շատ լավ է: Բայց երբեք հույս չունենաք այստեղից պրակտիկ գիտելիքներ քաղել:

Մյուս կողմից, կան դասական տեսություններ, որոնք, եթե կիրառվեին այսօր որոշ ընկերությունների կողմից, շատ արդյունավետ կլինեին: Բայց չեն կիրառվում:

Եթե ուզում եք պատկերացում կազմել մարքեթինգ հասկացության մասին, անպայման կարդացեք:

[Fahed Al Kerdi · Rating 5 out of 5]

Another core reference in the field marketing, authored by one of the greatest marketing-theoretician. His book is the corner stone to understand marketing as subject to study.

[Yasmin · Rating 5 out of 5]

لم أكن أعلم عن فن التسويق شيئآ يُذكر
..
أخدنى الكتاب أولى خطواتى لأتعلم بعض النقاط المهمة

منها :
إعرف السوق الى انت داخل عليه
جزّأ السوق .. وقدم خدمات مختلفة الطبقات عشان تناسب مختلف الطبقات
إفتكر دايمآ إنك بتقدم خدمة المستهلك محتاجها ..مش سلعة
خلى عندك علامة تجارية .. تكبرها .. بس الناس تكون عارفاك بيها
كمان دايما إلعب على المشاعر .. مثال الناس لازم تعرف إنها هتكون أفضل بسبب خدمتك الى بتقدمها .. الناس مش محتاجة تعرف تفاصيل خدمتك دى او السلعة او انت تعبت فيها أد إيه
التسويق حاجة فعلا كلنا محتاجين نتعلمها ..
لأن فى كل المجالات ..
والأعمال الناس الى بتنجح هى الى بتعرف تسوق لنفسها ..

التطور فى اى مجال من مجالات الشغل مبقاش بالخبرة ان كان وقت او مهارات اد ما بقى إنت بتعرف تسوق لنفسك إزاى ؟؟؟

[Ahmad hosseini · Rating 4 out of 5]

I think this book is the most completed and comprehensive marketing book. The book covers both traditional marketing area and on fast-growing and trending topics such as customer engagement marketing, mobile and social media, big data and etc.
The book format (somehow) is like academic book, so maybe it be useful for managers and professional marketers.

[فهد · Rating 5 out of 5]

كتاب مبادئ التسويق لاسطورة التسويق فيليب كوتلر ؛ الكتاب في ٢٠ فصل يتحدث عن اهم المبادئ والمفاهيم التسويقية ، واكثر مايميز الكتاب بالنسبة لي هو التمثيل لكل مفهوم يقوم بشرحه المؤلف وربطه بالشركات العالمية على ارض الواقع
، كتاب ممتع ومفيد

[Shoaib]

at yet i have not done

[Amin · Rating 4 out of 5]

VERY NICEEE..:)

[YOGI PUSPITASARI · Rating 3 out of 5]

good text book

[R]

Read the Eight European Edition but apparently they don't have it on here.

Did I just pull the ultimate academic comeback? We'll see tomorrow at my final exam.

Read this in 2 days, about 4-5 hours in total, took notes. This book is over 700 pages, trade paperback. I deserve to count it lol

[⋆˚࿔Ana · Rating 3 out of 5]

facultad core

[Laurence Bouillon · Rating 2 out of 5]

Enfin terminé, maintenant place à l’étude pour l’examen récapitulatif de la semaine prochaine 🥲

[Franzi · Rating 2 out of 5]

It gives a really good overview of marketing today and the interconnection to other disciplines. Also there are great examples provided in the book.

However I was looking for more concrete knowledge on how methods and tools are used. The real question on how tools systematically support the marketing process, what are inputs and outputs and how a decisions is formed on the basis of a step by step walkthrough is not consistently displayed. For me the book did not provide me with the information I needed.

[Vassilena · Rating 4 out of 5]

A must-read for marketers, this book gives a really good basis for practice. It's written in an American manner, with lots of practical info, examples and case studies. Even if you are already a marketing graduate, it would do you a world of good to go through it and get familiar (or re-acquainted) with the main marketing principles.

[Carlanchas Luyo · Rating 5 out of 5]

Es material de la universidad. Literalmente no cuenta, pero lo tomé muy personal y no lo considero como una lectura académica. Me encantó muchísimo y también aprendí nuevas cosas. Algunas curiosidades por ahí. En fin ñ.ñ #FundamentosDelMarketing #PhillipKotler #GaryArmstrong #MarketingConJorgeVelascoTaipe <3

[Michael · Rating 5 out of 5]

The Bible of marketing.

This thick book encapsulates all the theoretical knowledge that one needs to know about modern marketing.

Illustrated with plenty of real-life examples, this book covers a broad range of topics, including product marketing (what value you're offering to your customers), positioning, promotion, pricing, or distribution

I strongly recommend this book.

[Trent Rock · Rating 5 out of 5]

This is a great overview textbook...tons of case studies....well organized...easy to read...

[Julian · Rating 3 out of 5]

This was my reference book in college...and it was good...just that I didn't spend much time and attention in reading then...

[Alcides · Rating 3 out of 5]

Essentials

[Jenni · Rating 4 out of 5]

Quite interesting book.