Truth about Innovation, The

by Max McKeown

The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how

increase creativity encourage collaboration co-create with customers overcome indifference make ideas into money thrive on change...and much more.  This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. 

The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. 

Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.

 

The Truth and nothing but The Truth.

 

Genres: Business

264 pages, Kindle Edition

First published September 1, 2008

About the author

Max McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA.

Reviews

[Isabel Isik · Rating 4 out of 5]

Highly recommended, helps me a lot with my business!

[Yos Sef · Rating 2 out of 5]

shallow ideas, no insights, no use of real world data ,no mention of related historical events that are related to innovation nor the greatest innovators. NONE

I really don't like this book!
convince my otherwise if you can !

[Ott Vaiknemets · Rating 5 out of 5]

Õpikulikult tihe tekst, räägib asjast, mitte ei kirjuta mahtu täis.

[Amit Amembal · Rating 4 out of 5]

This book is a one of the authority on what innovation is and what it means to the general populace. Very well written, with each concept lucidly explained. The whole description is described in 55 concepts about innovation that seems common place but are in fact, the TRUTHS! Highly recommended for a good general read. Would have been a 5 star if there were more pictures to support the writing.

[Manal Elbanna · Rating 4 out of 5]

يحتوي الكتاب على عدد من الأفكار الرائعة و خاصة في مجال الإبداع و علاقته بالتسويق .