What do you think?
Rate this book
Futureproof: How To Get Your Business Ready For The Next Disruption
****Futureproof has been officially announced as winner of the hotly contested 'Embracing Change' category in The Business Book Awards 2018.****
The judges found Futureproof to be a highly readable, well presented, clearly structured book that covers an impressive range of disruptive technologies. They described the book as ‘a skilful blend of the softer stuff around mindset and behaviours with the more functional aspects of 12 disruptive forces’.
*****************************
USE DISRUPTION TO YOUR ADVANTAGE –MAKE IT AN OPPORTUNITY FOR YOUR BUSINESS.
Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption - what qualities do you need to have, how can you develop them and what should you do next?
Next, discover the 12 Forces that are shaping our including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business.
For each of the Forces, you'll
• What is it and why is it disruptive?
• What do you need to know now?
• What do you need to do next?
BE READY, BE FUTUREPROOF
'.....an excellent read – demystifying the disruption buzzword with refreshing pragmatism.'
Reviewed by Ed Bussey, founder and chief executive, Quill Content (www.campaignlive.co.uk)
"The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!"
Brian Solis, best-selling author, award-winning digital analyst, futurist and human
"This is a book that challenged me and made me think at every turn. It disrupted my mind!"
Mark Schaefer, consultant, speaker and author of KNOWN
'I live by a quote that I once picked up from Tom Peters. The quote is from General Eric Shinseki who 'if you don't like change, you're going to like irrelevance even less.' Disruption affects everyone. B2B, B2C, small, medium and large organizations. Even those who are the disruptors are now being disrupted. What's a brand to do? Thankfully, Minter Dial and Caleb Storkey have the answer. "Futureproof, Get Your Business Ready For The Next Disruption" does, exactly, what the title states. Be ready or be disrupted.'
Mitch Joel - President, Mirum - Author, Six Pixels of Separation & CTRL ALT Delete
'Today, neither agile, precarious startups nor lumbering, momentum-merry global corporates have the formula for endurance. The new world requires a responsive business but it demands accountability. Old models put profits first - new ones, social impact. Futureproof offers a playbook for the scary and thrilling landscape that all companies are now forced to operate in. It's both eye-opening and educative, yet fiercely practical. No one in business should be without it.
The judges found Futureproof to be a highly readable, well presented, clearly structured book that covers an impressive range of disruptive technologies. They described the book as ‘a skilful blend of the softer stuff around mindset and behaviours with the more functional aspects of 12 disruptive forces’.
*****************************
USE DISRUPTION TO YOUR ADVANTAGE –MAKE IT AN OPPORTUNITY FOR YOUR BUSINESS.
Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context. First understand the Mindsets you need to be fully ready for disruption - what qualities do you need to have, how can you develop them and what should you do next?
Next, discover the 12 Forces that are shaping our including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business.
For each of the Forces, you'll
• What is it and why is it disruptive?
• What do you need to know now?
• What do you need to do next?
BE READY, BE FUTUREPROOF
'.....an excellent read – demystifying the disruption buzzword with refreshing pragmatism.'
Reviewed by Ed Bussey, founder and chief executive, Quill Content (www.campaignlive.co.uk)
"The opposite of Future Shock is future proof. Either sit still or move! It’s the latter that Dial and Storkey have outlined for you here. Adapt or die!"
Brian Solis, best-selling author, award-winning digital analyst, futurist and human
"This is a book that challenged me and made me think at every turn. It disrupted my mind!"
Mark Schaefer, consultant, speaker and author of KNOWN
'I live by a quote that I once picked up from Tom Peters. The quote is from General Eric Shinseki who 'if you don't like change, you're going to like irrelevance even less.' Disruption affects everyone. B2B, B2C, small, medium and large organizations. Even those who are the disruptors are now being disrupted. What's a brand to do? Thankfully, Minter Dial and Caleb Storkey have the answer. "Futureproof, Get Your Business Ready For The Next Disruption" does, exactly, what the title states. Be ready or be disrupted.'
Mitch Joel - President, Mirum - Author, Six Pixels of Separation & CTRL ALT Delete
'Today, neither agile, precarious startups nor lumbering, momentum-merry global corporates have the formula for endurance. The new world requires a responsive business but it demands accountability. Old models put profits first - new ones, social impact. Futureproof offers a playbook for the scary and thrilling landscape that all companies are now forced to operate in. It's both eye-opening and educative, yet fiercely practical. No one in business should be without it.
- GenresBusiness
Kindle Edition
Published September 8, 2017
10 people are currently reading
353 people want to read
About the author
Minter Dial
11 books14 followersMinter Dial is a professional speaker, author & consultant on Leadership, Branding and Transformation.
His three published books include: Heartificial Empathy (Dec 2018), Futureproof (Sep 2017) and The Last Ring Home (Nov 2016). His newest book comes out January 2021: You Lead, How Being Yourself Makes You A Better Leader (Kogan Page).
Minter has given over 500 talks and seminars to audiences in five continents about topics ranging from new tech trends to branding and digital strategy in the digital era. Minter was ranked top 3 speaker at the Adobe EMEA Summit 2014, 2015 and 2016. His core strength is making brand and digital strategies come to life through his experiential programs.
Prior to running The Myndset Co., Minter led a 16-year international career with the L'Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L'Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division. Previously, Minter was Managing Director of the Canadian subsidiary (L'Oréal PPD) and MD Worldwide of the brand REDKEN, 5th Ave NYC.
Before working at L'Oreal, Minter began his career in Product Marketing for the investment bank, Donaldson, Lufkin & Jenrette, NYC, for 4 years. Then, he joined a startup, The Myriad Group, Travel Agency for Entertainers, based in Washington DC, for two years, before returning to Europe to do his MBA.
In terms of studies, Minter was educated at Eton College (1978-1982), received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993).
Minter is board member of the ECV School, based in Paris, and previously NED of Lastminute.com Group. He is passionate about languages, all racquet sports and the Grateful Dead.
His three published books include: Heartificial Empathy (Dec 2018), Futureproof (Sep 2017) and The Last Ring Home (Nov 2016). His newest book comes out January 2021: You Lead, How Being Yourself Makes You A Better Leader (Kogan Page).
Minter has given over 500 talks and seminars to audiences in five continents about topics ranging from new tech trends to branding and digital strategy in the digital era. Minter was ranked top 3 speaker at the Adobe EMEA Summit 2014, 2015 and 2016. His core strength is making brand and digital strategies come to life through his experiential programs.
Prior to running The Myndset Co., Minter led a 16-year international career with the L'Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L'Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division. Previously, Minter was Managing Director of the Canadian subsidiary (L'Oréal PPD) and MD Worldwide of the brand REDKEN, 5th Ave NYC.
Before working at L'Oreal, Minter began his career in Product Marketing for the investment bank, Donaldson, Lufkin & Jenrette, NYC, for 4 years. Then, he joined a startup, The Myriad Group, Travel Agency for Entertainers, based in Washington DC, for two years, before returning to Europe to do his MBA.
In terms of studies, Minter was educated at Eton College (1978-1982), received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993).
Minter is board member of the ECV School, based in Paris, and previously NED of Lastminute.com Group. He is passionate about languages, all racquet sports and the Grateful Dead.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 4 of 4 reviews
November 17, 2017
Disruption and change are challenging us all right now and in Futureproof Minter Dial and Caleb Storkey bring some clarity and understanding to what the key disruptive forces in our lives are, at work and elsewhere. The book focuses not just on the mindset shifts that are needed, but the authors aren't afraid to remind us of what is important as we think about our lives more holistically. Many stories and interesting case studies are engaging, while the book provides helpful and actionable ideas throughout. If you are trying to craft a strategy to survive through the upcoming technologically charged years, this book will certainly be very helpful.
November 21, 2017
This book stands out for its practicality. The language is accessible, the storytelling is lively and the read is an easy one. At the end of every chapter, there's a set of ideas to prompt you to start adopting these inevitable new technologies. Moreover, it's laced with good sense and looks at the key mindsets that will help any business owner to stay the course.
June 11, 2018
A thoroughly useful read! My husband and I run a business together in an industry that is constantly undergoing disruption and Futureproof helped me to mentally reframe how we plan for and strategize around future change. Dial and Storkey helpfully break the process of prepping for various disruptive forces into three parts: (1) identifying the disruptive force, (2) determining what to do now, and (3) determining what to do next and offer helpful prompts to get the reader intellectually engaged with the process of prepping for the future.
The authors' practical approaches to change can be applied to any different or more granular force of change and are far more pragmatic than my instinctual reaction to change, which entails (1) noticing something is changing, (2) freaking out, and (3) procrastinating around actually addressing the change while losing sleep as I ruminate about said change but fail to build any practical solutions.
The authors' practical approaches to change can be applied to any different or more granular force of change and are far more pragmatic than my instinctual reaction to change, which entails (1) noticing something is changing, (2) freaking out, and (3) procrastinating around actually addressing the change while losing sleep as I ruminate about said change but fail to build any practical solutions.
January 9, 2018
A practical and thorough book on the new tech landscape. The PIE model works well for me.
Displaying 1 - 4 of 4 reviews