Okay I read all 350+ pages of this book so I earned the right to be critical
I read Where Are Your Boys Tonight, published just a couple months before this book, and all I can think to excuse some of the big issues with this book is that Tedder was trying to put together a book just like that, and when he found out that book was already in the works, he had to pivot to "emphasizing MySpace" (poorly).
The big issues:
-This book doesn't know what it wants to be. The subtitle is "How MySpace Changed Music" but half of the book is not about MySpace at all. He should have committed to the scope he promised, especially since there are other books that cover the other topics more thoroughly already. Too much time focused on pre-MySpace emo music scene and even on the MySpace-coinciding emo music scene but without connecting it to MySpace at all. Reading on and on about Geoff Rickly and Max Bemis etc. retelling their stories of addiction, of Warped Tour, but without any connection to MySpace at all. I have less of an issue with this, but there was also a lot of talk about MySpace that had nothing to do with how it changed music (i.e. the section about the suicide from cyberbullying). I didn't mind the business discussions as it provided a lot of relevant context and hasn't been explored ad nauseam elsewhere (that I know of).
-The chapters made no sense in terms of a coherent theme. It was clear he was trying to shoehorn in random oral historian quotes that vaguely related to each other, but poorly, and without providing necessary context. The chapters could have been all about one specific topic, or one specific year, but instead it's just kind of a scrambled mess.
-Don't claim to write a book about MySpace and music when it's clear you want to write only about (a specific iteration of) emo music because you love it. I feel like this guy does not know other music exists, let alone how instrumental (lol) MySpace was to a hundred other genres. There's one measly section of a chapter about rap / hip-hop (where we learn rap was the top genre of MySpace artists!!!) and then it's like he feels he did his part and could move on to discussing Fall Out Boy or Sherwood (? the only band I had never in my life ever heard of lmao) for the thousandth time.
Petty complaints:
-didn't discuss the period of time before the embedded music player on MySpace. There was a time where you couldn't just add a song from the player to your page and had to embed it from some random music video or song site (pre-Youtube). I'm just putting this out there because it's worth mentioning in the history of music and MySpace, for anyone who is learning about it from this book...
-also, you couldn't always customize your top 8, that feature came later on. In the beginning, your top 8 was just your 8 MySpace friends with the oldest profiles. That's why Tom was always #1, he had the oldest page. Steve-O was always up there too. And RIP ForBiddeN, gone but not forgotten!!
-the footnote definitions were so insulting to me lol. You think the reader of this book doesn't know who Pharrell or Tyler the Creator are? Also Placebo is not "at the exact intersection of goth and Britpop," please be serious. This wasn't a footnote but also calling My Chem "woke-before-woke Guns n Roses" and then calling them the "millennial analog of Queen" PICK ONE!
-Needed an editor so bad. Several of the "oral historian" quotes appeared multiple times throughout the book, one was repeated just 3 pages later in the same exact chapter, verbatim! Hello?? Also, the last one of the book was also a repeat, but at least on the second printing of it, it used the correct "than".... Also Turn Down for What was described as an "EMD" song. Did anyone read this book before it went to press?
-why would a book like this not have an index??
-the overbearing tone to make us recognize this guy is a FEMINIST ALLY! Little parenthetical asides about misogyny being "so fucking disappointing" or whatever. And did you know PATD using the word "whore" in a song was "ugly then and ugly now"? I'm sure the author never said anything remotely problematic in 2005, and he's better than the rest of us. Your ally award is in the mail!
-Bich Ngoc Cao was probably the most interesting and worthwhile contributor to the book, but I had to laugh when she said that MySpace didn't tolerate homophobia. That was not my experience at all. I'm just saying let's not rewrite history. It wasn't exactly like modern Facebook where you say a slur and your account is automatically banned for 30 days or whatever. There was tons of homophobia and no consequences for it. I'm not even complaining because people will be people, but there was no moderation in MySpace, let's not lie
Artists I absolutely can't believe were left out of a discussion of MySpace and music:
-Lil B!!!!!!
-Soulja Boy (deserved more than two sentences)
-Uffie
-The Medic Droid
-Cassie
-Chiodos
-From First to Last / Sonny Moore
-Katy Perry
-Calvin Harris
-Kate Nash
-Million $ Mano
-LIGHTS
-M.I.A.
-The Millionaires
-Breathe Carolina
-Hellogoodbye
-Mike Jones
-the entire genre of "bloghouse" hipster music now typically referred to as "indie sleaze"
-scene queens famous for dating musicians (O.G. influencers) (hey it's more relevant to the topic than a lot of the other shit that got 100+ pages of space)
There was so much more to say about the hustle of rappers and DJs on MySpace, truly pioneers of online grassroots self-promotion. So much more to say about rap in general, a genre this guy seems wholly unfamiliar with, since he describes "Hey Ma," "Salt Shaker," "Walk it Out" and "Lean Wit It (Rock Wit It)" as "fight-starting anthems" (???????)
Also, the artists that came in the "wave" after MCR/FOB, I never listened to because I was already too old at that point (no offense) (examples: A Day to Remember, Black Veil Brides, Falling in Reverse, all the bands that were on Warped Tour and Hot Topic walls from 2010 on) -- but despite my lack of familiarity or interest, I found it gross how he just wholly wrote them off as all bad and all copies of the bands before them. It doesn't matter if you don't like it dude, they still have MySpace to thank for their careers, so it's within the purported scope of your book.
Maybe I should have written this book, god damn! It made me mad!! lol