Media Convergence: The Three Degrees of Network, Mass and Interpersonal Communication

by Klaus Bruhn Jensen

The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media what do media do to people, and what do people do with media? Media Convergence makes a distinction between three general types of the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features

198 pages, Paperback

First published February 1, 2010