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Mastering the Case Analysis: The MBA Guide to Management, Marketing, And Strategic Consulting Case Interviews

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Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.

177 pages, Paperback

Published January 1, 1656

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About the author

Alexander Chernev

65 books13 followers

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