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The Internet Case Study Book
How to make your business work online
Featuring 60 success stories, from clients' briefings to final projects , this book provides detailed studies divided into five e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.
Strategies examined range from those of giant corporations to small businesses, but all have a common a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
Featuring 60 success stories, from clients' briefings to final projects , this book provides detailed studies divided into five e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.
Strategies examined range from those of giant corporations to small businesses, but all have a common a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
- GenresTechnologyDesign
382 pages, Paperback
First published January 1, 2010
About the author
Rob Ford
16 books3 followersRob Ford founded Favourite Website Awards (FWA) in May 2000, a recognition program for cutting edge web design which has since served over 200 million visitors.
Rob is a pioneer of internet awards and showcases, establishing processes and concepts that are now widely used around the world.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Financial Times, Penthouse, The Big Issue and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and wrote a regular column in Adobe's flagship newsletter, Inspire (formerly "Edge") for 7 years.
He has four bestselling books under his belt, Guidelines for Online Success; The Internet Case Study Book; The App & Mobile Case Study Book; Web Design, The Evolution of the Digital World, 1990-today, all published by Taschen
In 2019 he also published The Little Trailblazers with Mendo books and Macaw Books, a children's charity book in aid of Unicef's work for children.
Rob secured collaborations with Adobe (via The Cutting Edge award) in 2012 and also with Google (via Google's Creative Sandbox) in 2013.
Rob is also a champion of mental health awareness and launched an interview series on FWA in 2018 to help bring the conversation around mental well-being in the industry out into the open.
Rob is a pioneer of internet awards and showcases, establishing processes and concepts that are now widely used around the world.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Financial Times, Penthouse, The Big Issue and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and wrote a regular column in Adobe's flagship newsletter, Inspire (formerly "Edge") for 7 years.
He has four bestselling books under his belt, Guidelines for Online Success; The Internet Case Study Book; The App & Mobile Case Study Book; Web Design, The Evolution of the Digital World, 1990-today, all published by Taschen
In 2019 he also published The Little Trailblazers with Mendo books and Macaw Books, a children's charity book in aid of Unicef's work for children.
Rob secured collaborations with Adobe (via The Cutting Edge award) in 2012 and also with Google (via Google's Creative Sandbox) in 2013.
Rob is also a champion of mental health awareness and launched an interview series on FWA in 2018 to help bring the conversation around mental well-being in the industry out into the open.
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Displaying 1 of 1 review
September 1, 2013
Well... this book looked great. And indeed, there were hundreds of case studies showcased, but as is the norm with case studies, you can't help but feel like part of the story is missing. The data that they presented was only okay, but didn't really have very much context or content. Fair enough, some of the numbers were impressive in and of themselves, like, having 4 million visitors on a campaign site or something of that sort. Otherwise, telling me that there were 500K registrations for a large, brand named client doesn't tell me very much unless you can give me some kind of benchmark for that. Methodology of measurement of success were seriously opaque.
But, it was nice to look at all the nice pictures?
But, it was nice to look at all the nice pictures?
Displaying 1 of 1 review