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Why Didn't I Think of That?: A Guide to Better Ideas and Decision Making: A Fable
Why Didn't I Think of That? A Personal and Professional Guide to Better Ideas and Decision Making
In about one hour you will learn 10 tools to help you become deliberately creative, develop more options, work more effectively in teams and evaluate the ideas of others without idea slaughtering.
73 pages, Paperback
First published April 4, 1998
80 people want to read
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February 11, 2024
This is a short read in the form of a short story, a fable of just 55 pages. It's a fable. For those who don't know, a fable is a short story that illustrates a moral lesson. The plot of a fable includes a simple conflict and a resolution. Here in the book we see a character called James, our protagonist, who works in The Black and White Company, as an Idea Forager. The company is now competing with a new one, The Color Company, and James wants to know the secrets behind their process of generating new ideas.
Some of the best ideas we get are when we are not looking for them. Sometimes we get our ideas in the shower, while driving a car or even falling asleep at night. However for a business to sustain, new ideas are always needed. The book shares with us the need of having a Creative Problem Solving Process, and distills the creativity process into 10 rules.
This book will certainly help business leaders, students, team members and anyone who aspires to achieve creative ideas. It's a short book so can be completed within a single sitting but it's worthy of taking notes from, and definitely worth a revisit once in a while. The book begins with a unique story, and an interesting way of sharing the facts and lessons with us. The author has thoroughly researched to curate this book and this process of problem solving, and then condensed it all within 50 pages. The first edition was published in 1988 but the book is still relevant.
Some of the best ideas we get are when we are not looking for them. Sometimes we get our ideas in the shower, while driving a car or even falling asleep at night. However for a business to sustain, new ideas are always needed. The book shares with us the need of having a Creative Problem Solving Process, and distills the creativity process into 10 rules.
This book will certainly help business leaders, students, team members and anyone who aspires to achieve creative ideas. It's a short book so can be completed within a single sitting but it's worthy of taking notes from, and definitely worth a revisit once in a while. The book begins with a unique story, and an interesting way of sharing the facts and lessons with us. The author has thoroughly researched to curate this book and this process of problem solving, and then condensed it all within 50 pages. The first edition was published in 1988 but the book is still relevant.
Displaying 1 of 1 review