The Essential Online Solution: The 5-Step Formula for Small Business Success

by Rick Segel

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.

288 pages, Hardcover

First published October 1, 2006

Reviews

[Stacey · Rating 4 out of 5]

I found this to be a good resource for introducing me to the big picture of operating an online business. I've taken lots of notes from it to use when I make my marketing plan.