I'm a programmer with a DBA background, so I thought that this book would be an easy read to improve my data architecture models. It is not. Rather, this book is mostly repetitive jargon that almost seems like it was written by someone who has never managed an enterprise database. In short, this book is the sociology of psychology or the political science of statistics. Lots of jargon and very little application. On a positive note, this book has helped me to fall asleep quicker after a late night.