Too old, too dated. Global economy has made these observations useless in this context. I would love to see this updated without the focus on business, but on travel and experience.
Edward T. Hall, the principal author, now deceased, is highly regarded in the field of semiotics (how people communicate by means other than language, e.g. behaviour). Based on interviews with German, French and American executives and on extensive research into intercultural relations, this book provides insights and practical advice on day-to-day transactions in international business. It is designed to help Americans, Germans and the French better understand one another's psychology and behaviour. As of Jan 2010, new & used copies were still available through Alibris & Amazon
This is a good one helping me to further understand what it is that I do here in Austria. Although the book does not specifically talk much about Austria, the differences in culture between the Germans (and Austrians), the French, and the Americans is really insightful. And...it's a good read. ;)