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The Gravity Well Effect
Our culture looks broken. Once the supplier of order and consistency, it’s now so flawed as to risk compromising the structural integrity of our rites of passage, commonality, sociality, politics, business, higher education and mental health.
One the rise of the hyper-actual, those moments when culture fails before our very eyes.
Disorder roams the world. But order finds a way. It builds a gravity well. It answers heterogeneity with heterogeneity. Small outbreaks of order. Will these be enough to save us? We’ll see.
In the meantime, the gravity well effect gives us a dandy device for making things make sense, for building brands, communities, movements, and culture.
One the rise of the hyper-actual, those moments when culture fails before our very eyes.
Disorder roams the world. But order finds a way. It builds a gravity well. It answers heterogeneity with heterogeneity. Small outbreaks of order. Will these be enough to save us? We’ll see.
In the meantime, the gravity well effect gives us a dandy device for making things make sense, for building brands, communities, movements, and culture.
87 pages, Kindle Edition
Published December 12, 2022
3 people are currently reading
About the author
Grant McCracken
19 books49 followersI'm an anthropologist, born in Canada, now living in, and studying, the US. I divide my life into two halves. One is the writing half. The other is for clients: Netflix, the Ford Foundation, the White House, among others. My new book, out in late December from Simon and Schuster is called The New Honor Code.
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