Primer of Public Relations Research

by Don W. Stacks

Stacks provides a comprehensive manual that details how to bridge the rigors of scientific research with the issues confronting contemporary practice. Valuable updates in the third edition include a foundational grounding in global research standards and an overview of Big Data that is clear, complete, and concise."--Patricia Curtin, PhD, Professor and Endowed Chair in Public Relations, University of Oregon"An ideal textbook for PR students worldwide, and one that also belongs on the reference shelf of every 21st-century practitioner. The third edition describes and evaluates the most recent research methods and findings and provides current examples that students will relate to. The organization is logical and linear and the book is amazingly comprehensive, discussing everything from Big Data to research ethics."--Dean Kruckeberg, PhD, Department of Communication Studies, University of North Carolina at Charlotte

Genres: Nonfiction

617 pages, Kindle Edition

Published December 20, 2022

Reviews

[Adrienne Elizabeth · Rating 3 out of 5]

A textbook textbook.

[Rebecca S · Rating 3 out of 5]

Required reading for a graduate class. Difficult to get through at times as a first year but offered many examples and tangents for deeper thinking.

[Jessica (JT) · Rating 2 out of 5]

A good basic book, but it was very dry and repetitive. The chapters I read were unhelpful so I never pulled it out when I was doing my actual research besides for a graphic that my professor refereed to. I tried to go off of it but ended up just doing it my own way.

[Jessica · Rating 3 out of 5]

Although it's a good resource for those who want to understand the basics of public relations research, it's a bit repetitive at times.