Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making
Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook DescriptionPresenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions.
Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard.
By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is forIf you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.
Table of ContentsIntroduction to Data StorytellingPrinciples of Data VisualizationVisualizing Data EffectivelyGoogle Looker Studio OverviewLooker Studio Report DesignerLooker Studio Built-in ChartsLooker Studio Features, Beyond BasicsEmployee Turnover AnalysisMortgage Complaints AnalysisCustomer Churn AnalysisMonitoring Looker Studio Report Usage
Terapkan konsep penceritaan data dan pemikiran analitis untuk membuat dasbor dan laporan di Looker Studio guna membantu pengambilan keputusan berdasarkan data Fitur Utama Dapatkan pemahaman mendalam tentang prinsip visualisasi data dan pelajari cara menerapkannya secara efektif Pahami konsep dan fitur Looker Studio untuk membuat cerita data yang hebat Jelajahi proses menyeluruh dalam membangun dasbor dengan bantuan contoh praktis Deskripsi Buku Menyajikan data secara visual memudahkan organisasi dan individu untuk menafsirkan dan menganalisis informasi. Looker Studio adalah alat kolaboratif yang mudah digunakan yang memungkinkan Anda mengubah data menjadi visualisasi yang menarik.