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The mindsponge and BMF analytics for innovative thinking in social sciences and humanities

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Academia is a competitive environment. Early Career Researchers (ECRs) are limited in experience and resources and especially need achievements to secure and expand their careers. To help with these issues, this book offers a new approach for conducting research using the combination of mindsponge innovative thinking and Bayesian analytics.

This is not just another analytics book.

1. A new perspective on psychological processes: Mindsponge is a novel approach for examining the human mind’s information processing mechanism. This conceptual framework is used to construct models in studies. The framework is highly flexible and widely applicable for many different types of information processes. The mindsponge approach can help researchers discover interesting ideas or even formulate their very own theories when investigating psychosocial phenomena. This approach brings a fresh wind to the current landscape of social sciences and humanities (SSH).

2. Easy-to-follow analysis protocol: The Bayesian Mindsponge Framework (BMF analytics) is useful in terms of computing and visualizing power but also easy to learn and apply. Contrary to being intimidating, the Bayesian analytics section of this book is presented in a reader-friendly manner with a detailed yet clear step-by-step procedure. Examples are from published BMF articles, allowing readers to immediately practice the method and quickly create their own applications. With educational purposes in mind, the book is very suitable for ECRs who are looking to innovate their research methods.

3. Advocating for low-cost, high-quality research: Doing science can be very costly. Mindsponge innovative thinking and BMF analytics help produce impactful studies using openly available data on online repositories. This is based on the authors’ previous works and experiences. The book presents examples of employing the open R package bayesvl on secondary data from different sources. With less financial constraints, researchers can have more freedom of thought to pursue their curiosity and creativity. ECRs in low- and middle-income countries may find this aspect crucial in their careers.

4. Support and collaboration: The authors share their insights from experiences in the academic publishing system to help readers get through the processes of manuscript writing and peer-reviewing more easily. The authors are also ready to support other researchers with further inquiries and collaboration opportunities at the mindsponge website.

This book is for: a) ECRs whose only abundant resources are their innovation capacity and strength of will; b) Researchers in SSH who want to explore a novel approach to thinking and study conducting; c) Low- and middle-income countries’ researchers looking for a cost-effective research protocol; and, d) Innovative thinkers who want to turn their interesting thoughts into good publications.

430 pages, Unknown Binding

Published October 3, 2022

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About the author

Quan-Hoang Vuong

14 books7 followers

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Displaying 1 - 5 of 5 reviews
4 reviews
November 7, 2025
“The Mindsponge and BMF Analytics for Innovative Thinking in Social Sciences and Humanities” by Quan-Hoang Vuong, Minh-Hoang Nguyen, and Viet-Phuong La is an inspiring methodological book that bridges theory and data analysis. It introduces the Mindsponge mechanism, a conceptual model explaining how people absorb or reject values and information, and the BMF (Bayesian Mindsponge Framework) analytics, a Bayesian approach for testing such processes with real data.

The book’s strength lies in its interdisciplinary vision, blending philosophy, psychology, and data science to foster innovative and low-cost research—especially valuable for early-career scholars in developing countries. Though some sections are abstract and require familiarity with Bayesian statistics, the authors’ clear structure and examples make it a practical guide.

I found this book to be a thought-provoking and empowering read that genuinely reshaped the way I think about creativity and evidence-based research in the social sciences. I found this book to be a thought-provoking and empowering read that genuinely reshaped the way I think about creativity and evidence-based research in the social sciences. I especially appreciate the authors’ clear presentation, practical examples, and - most importantly - their focus on accessibility for researchers in developing countries who have limited resources but still strive to produce high-quality research.
1 review
November 8, 2025
This book is transformative. Social science for me has always been deeply rooted in qualitative approaches, and at times, quantitative methods felt intimidating and difficult to follow. But this book opened a completely new sky for me.
The combination of mindsponge innovative thinking and Bayesian analytics is brilliant. The authors have managed to make complex Bayesian statistics approachable without dumbing it down. The step-by-step protocols are clear, practical, and immediately applicable!
I highly recommend this to any student, early career researcher, or anyone involved in social science or interdisciplinary research who is ready to innovate their practice.
4 reviews
November 8, 2025
I really love this book. I have actually started applying the Mindsponge theory in my own research. Recently, the authors have updated it to Granular Interaction Thinking Theory, which continues to amaze me. The combination of Mindsponge thinking and BMF analytics is truly innovative and offers a fresh way to approach research in the social sciences and humanities.
What I appreciate the most is that it is very practical and useful, especially for early-career researchers who want to build confidence and think creativity. I honestly can't recommend it enough!
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Author 14 books7 followers
December 28, 2022
The book’s clear and easy-to-follow research protocol has enabled our team to provide support to ECRs in completing several first manuscripts and publications in peer-reviewed journals within several months. It has delivered the authors’ promise.
2 reviews1 follower
December 28, 2022
This is a terrific guide for ECRs. It provides a new framework for ECRs like myself to advance research knowledge and skills quickly.
Displaying 1 - 5 of 5 reviews

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