Difficult Encounters is a self-improvement book that describes an innovative technique using the ASK for PARDON stepwise approach for managing difficult encounters and taking care of dissatisfied patients in the healthcare sector. The book provides powerful skills that lead to productive and successful encounters with patients using a new engaging and humane approach that is applicable in emotionally charged and high-stakes encounters. In this book you will learn how to build bridges with your patients and develop successful relationships. The book will also help you develop an effective communication tool using a stepwise approach that can be used to achieve successful outcomes in stressful situations in the healthcare sector. This is a must read for medical students, physicians, nurses and all providers in the healthcare sector. Lessons learned in this book and the ASK for PARDON approach can also be used successfully in the service sector to improve customer satisfaction and increase sales by addressing issues and problems routinely experienced by dissatisfied customers. Learn how to engage patients and customers and communicate more effectively to reach your objectives and improve outcomes.