Consumer Behavior Today Version 1.0

by M. Joseph Sirgy, Don R. Rahtz, Laura Portolese

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, Flashcards and Homework (if professor uses Homework system). Online textbook is accessible. Consumer Behavior Today focuses on the varied topics related to the consumer behavior discipline with particular focus on contemporary issues of consumerism, marketing, and social media. This text is about a subset of behaviors—the psychology and sociology of human behavior as it relates to consumer decision making and action.

Paperback

Published January 1, 2014