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Advanced Google AdWords
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. Improve Your Profits and Strategies While this book gives advanced insight into every aspect of using AdWords to create and manage successful marketing campaigns, this books two mantra words are profits and strategies. Advanced Google AdWords will help you create strategies to improve many aspects of your marketing including: Advanced Google AdWords is the ultimate step-by-step guide for developing advanced AdWords expertise. It is detailed, in-depth, and full of insights, techniques, tips, tactics and fascinating real-world case studies. The book will have very high visibility in the PPC community as it will feature a foreword from a Google AdWords insider, an AdWords coupon, and praise quotes from PPC industry notables. Inside you will receive your free bonuses:
552 pages, Paperback
First published January 1, 2010
71 people are currently reading
422 people want to read
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Displaying 1 - 20 of 20 reviews
May 3, 2013
Brad Geddes is an authority when it comes to advanced Google Adwords Management techniques. The book takes the user well beyond the basics and provides useful methods which an adwords manager can employ to save valuable time.
Having been managing adwords accounts since 2002, I have a very good grasp on most competences required for adwords. It is refreshing to know that I can take my game to the next level with Brad's methods.
If you are serious about investing time in learning adwords inside out, this is a must read for you. Find Your Ideal Customers applies all the knowledge learnt from Brad Geddes to our clients adwords campaigns.
Having been managing adwords accounts since 2002, I have a very good grasp on most competences required for adwords. It is refreshing to know that I can take my game to the next level with Brad's methods.
If you are serious about investing time in learning adwords inside out, this is a must read for you. Find Your Ideal Customers applies all the knowledge learnt from Brad Geddes to our clients adwords campaigns.
February 9, 2017
I used it more like a reference book. It was terrific. Told me what I wanted to know on topics that are incredibly hard to Google.
April 8, 2017
A very helpful book indeed.
December 18, 2016
Started my current job knowing very little about Paid Search so I found myself this book with the hope it could help me learn some basics. It has not only provided me with strong foundation of Search, but also bring in various innovations/features that I could potentially use in for the client's campaigns. Whenever I read this book, I feel so motivated to learn more and more!
Definitely recommend this book for all people doing Paid Search as it will do you wonder or at least question you about things you thought you have done correctly all the times.
Definitely recommend this book for all people doing Paid Search as it will do you wonder or at least question you about things you thought you have done correctly all the times.
March 13, 2017
With all of the money I spend on advertising/marketing, online is where you want to be. Even here you can easily blow a great deal of money. You have to either know what to do, or be able to explain how to do it. Google Adwords is a must know for advertising. Brad Geddes has created a fantastic "how to" book. I would recommend that you read it slowly, and constantly create ads you may want to run. As you go through the book create new drafts of your ad. That helped me a great deal.
February 18, 2020
Critical Skill
If you’re an SEM professional or hire one, you need to understand the contents of this book. While not as readable as his first intro book as well as getting a touch dated, the Advanced AdWords book has a lot of tactical and strategic approaches to help your campaign. A must have in the library.
If you’re an SEM professional or hire one, you need to understand the contents of this book. While not as readable as his first intro book as well as getting a touch dated, the Advanced AdWords book has a lot of tactical and strategic approaches to help your campaign. A must have in the library.
November 26, 2018
Great to learn .
95% Great contents - 5% confusing and repeating contents. Book stretched towards the end and the author could have restricted to 450-500pages
Anyways no way to reject the fact that it was a wonderful book.
95% Great contents - 5% confusing and repeating contents. Book stretched towards the end and the author could have restricted to 450-500pages
Anyways no way to reject the fact that it was a wonderful book.
July 11, 2017
The best there is for solid and actionable adfvice on navigating the waters of Google advertising.
July 26, 2017
Inspiring!
December 26, 2017
Unbelievable book with invaluable amounts of detailed information with redundancy for memory optimization for the reader. All I can say is WOW... thank you so much for this. Much love and respect.
February 24, 2018
Tq Fyi.. very good
February 14, 2020
I wish Brad Geddes would come out with a fourth edition! There’s been so many changes since the third edition.
July 2, 2010
I won this book here on GR. It arrived in the mail earlier this week and I sat down and read it in one day. Here's what I advise:
If you are considering using Googel AdWords for marketing and promoting, this book is a must-read.
If you are currently buying into the Google AdWords market as a way of promoting and advertising, you really should have this book as a guide.
I have a background as a publicity/marketing writer and some of my clients are in the top list of corporations (background on my website). What I found intriguing and very helpful about this book is that the author has taken the traditional mode of operation used in advertising, publicity and marketing and applied it to Google AdWords. For instance, what is known in Google AdWords as a "funnel" is the inverted pyramid used in writing Press Releases.
Using a common frame of reference technique to explain specifics regarding how and why Google AdWords works makes this guide easy to use by older professionals such as myself and newbies to cyberspace marketing of the Internet age. Professional cyber marketer or a renegade self-employed business operator, there is something in this book for everyone.
By the way, I do not pay for Google AdWords advertising and I do not plan to, most authors do not. However, the psychology of understanding how Google Search and Google Results operate is mandatory to anyone who desires to create an Internet buzz about their product or service. IMPORTANT: Understanding the psychology of search words and phrases and the results that are rendered is crucial to having a business advantage on the Internet. This book lays it out in plain talk, there is no need to be a Google Geek to use this guidebook to your advantage.
The book is user-friendly to professionals and rookies alike. It has of the moment critical information regarding how to use Google (the most often used search engine on the Internet) to your business advantage.
Elizabeth Eagan-Cox, author.
If you are considering using Googel AdWords for marketing and promoting, this book is a must-read.
If you are currently buying into the Google AdWords market as a way of promoting and advertising, you really should have this book as a guide.
I have a background as a publicity/marketing writer and some of my clients are in the top list of corporations (background on my website). What I found intriguing and very helpful about this book is that the author has taken the traditional mode of operation used in advertising, publicity and marketing and applied it to Google AdWords. For instance, what is known in Google AdWords as a "funnel" is the inverted pyramid used in writing Press Releases.
Using a common frame of reference technique to explain specifics regarding how and why Google AdWords works makes this guide easy to use by older professionals such as myself and newbies to cyberspace marketing of the Internet age. Professional cyber marketer or a renegade self-employed business operator, there is something in this book for everyone.
By the way, I do not pay for Google AdWords advertising and I do not plan to, most authors do not. However, the psychology of understanding how Google Search and Google Results operate is mandatory to anyone who desires to create an Internet buzz about their product or service. IMPORTANT: Understanding the psychology of search words and phrases and the results that are rendered is crucial to having a business advantage on the Internet. This book lays it out in plain talk, there is no need to be a Google Geek to use this guidebook to your advantage.
The book is user-friendly to professionals and rookies alike. It has of the moment critical information regarding how to use Google (the most often used search engine on the Internet) to your business advantage.
Elizabeth Eagan-Cox, author.
December 10, 2012
After search engine optimization of our website I wanted to reduce our bounce rate and learn more about managing our ad word campaign on Baidu. Since there are no English language books on this topic I read this very informative book on Google Adwords. Although Baidu does not have even a quarter of the functionality of Baidu, the book did contain a lot of pointers that will help us devise advertisement campaigns, and landing pages. Fingers crossed for more sales leads and conversions.
September 8, 2011
This is a fantastic book for any of you online marketers out there. Well worth the money. It's highly detailed with lots of great adwords ideas. My campaign improved a lot after reading it.
November 23, 2012
The book covers almost everything. Although it is a bit dated e.g. I can't find anything about modified broad match. Most principles still count though.
January 12, 2013
All you need to know to manage successful Adwords campaigns.
January 4, 2016
This book is filled with very helpful tips to manage AdWords accounts. He provides step by step instructions on how to set up campaigns and how to analyze them for the best results.
January 10, 2016
Quite a decent read among all the books about Google AdWords - this book actually tells you some true intelligence "behind the scene". Recommend for curious minds similar as mine -
January 3, 2016
Read till chapter 9 included. Even though is was written a long time ago (2012), it is still very effective in explaining the core concepts and optimisation techniques behind adwords.
Displaying 1 - 20 of 20 reviews