Swanberg has written a readable, very entertaining biography of William Randolph Hearst. This is a serious work, despite the title's allusive reference to the classic movie. Is well-researched, comprehensive, full of interesting detail, and amazingly objective - something not easily achieved with a figure as controversial as Hearst. Although he is probably now best remembered either as the character on which Orson Welles based his film, "Citizen Kane", or as the "yellow journalist" who instigated the Spanish-American war, Hearst was much more, was a significant figure in the history of America. He was a powerful political and cultural force throughout the first half of the twentieth century. His newspaper and magazine empire had a powerful influence on the thought of the nation, on its self-understanding. It shaped both the prevailing culture and the political debate of that time. It influenced the outcome of elections. Hearst himself was a political figure, controlled politicians, often ran for office myself, even sought the White House without success. Luckily there was never a President Hearst - he remained just a "Citizen". Nevertheless, he was a giant, was larger-than-life. This book is centered completely on his life. It is definitely not a "Life and Times" biography. The focus is completely on Hearst. Events are discussed only in their relationship to him. The World Wars, the Depression, etc., are viewed only from the perspective of Hearst. Major events are considered only if they impacted him or if he and his media responded to them. Otherwise, they are ignored. And the author pays little attention to his subject's legacy. Does not assess, for example, what influence his style of journalism had on the modern media. The focus is completely on his personal life. Only there does the spotlight shine; everything else is in the shadows. Perhaps this is understandable. Hearst lead a very rich, a very fascinating life. And Swanberg interviewed many who knew him, who were generous in sharing their reminiscences. Collected just a few years after Hearst's death, these anecdotes are always entertaining, memorable, often jaw-dropping. And they are the heart of the book. Swanberg, even after recounting Hearst's life in exhaustive detail, has difficulty in defining his character, in providing a coherent assessment of his personality. The best that he can give is the suggestion that Hearst remained a very bright, good-hearted child all his life - but a very self-centered one, a brat, rich enough to think he could have everything he wanted, ambitious enough to think he could control everything, but wanting, most of all to be respected, loved. This is rather unsatisfying. And, despite Swanberg's efforts, Hearst is still an enigma. He cannot be easily summarized, categorized. But this is what makes this book spellbinding. It presents a vast quantity of puzzle pieces, and the reader is tempted to put them together himself - wants to understand Hearst, get a handle on him, wants to know what made him tick, but fails. The puzzle cannot be solved. Hearst was sui generis.