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Fashion Brand Stories
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.
These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.
Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.
Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
334 pages, Kindle Edition
Published October 20, 2022
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Displaying 1 of 1 review
June 14, 2024
Case studies for sure help to understand how brands have operated in the past. It is helpful to use them in order to compare it to today’s brands. I was very fascinated with the stories of the brands in this book.
I felt that the writer did a good job of including their own voice in the book. It felt very conversational and was easy to understandable for someone who is not into fashion or just getting into fashion. The language was very much easy to understand.
The book could be improved in the sense of Expand Your Knowledge sections. Some of them felt like there was too much listed to do. If they were more concise, it would be much easier to understand and complete. It seems to be used as a way to engage the readers, but most readers do not like long tasks. They want you to get straight to the point.
Overall, a pretty interesting read. I am curious to see how the next edition will turn out.
I felt that the writer did a good job of including their own voice in the book. It felt very conversational and was easy to understandable for someone who is not into fashion or just getting into fashion. The language was very much easy to understand.
The book could be improved in the sense of Expand Your Knowledge sections. Some of them felt like there was too much listed to do. If they were more concise, it would be much easier to understand and complete. It seems to be used as a way to engage the readers, but most readers do not like long tasks. They want you to get straight to the point.
Overall, a pretty interesting read. I am curious to see how the next edition will turn out.
Displaying 1 of 1 review