Drawing Attention: Custom Illustration Solutions for Brands Today

by Victionary

Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of “humanizing” their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

Genres: Design

288 pages, Paperback

Published August 23, 2022

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.

Reviews

[Reese Derksen · Rating 4 out of 5]

A book full of pretty pictures—what more could you want! The wide range of illustrations is wonderful, going from bright, energetic, and clean all the way to grayscale, mundane, and messy. A great resource if you need illustration inspiration.

The written portions are appreciated but leave something to be desired. Various artists were asked the same few generic questions. This produced answers that are generally the same—and usually doesn’t go any further than surface level discussion.