Different Rules: The B2B Marketer's Guidebook to Product Differentiation

by Chris Wirthwein

To win in B2B marketing, play by Different Rules

Ready to differentiate? This book shows you how . . .

Most B2B marketing advice today covers familiar concepts―SEO, PPC, lead generation, digital, social and content marketing. Of course, success depends on how well marketers enhance these tools with original, unique, differentiating ideas. So, the real question Where can marketers learn the rules for how to create differentiation for B2B products? The Different Rules .

Filled with practical, ready-to-apply lessons, Different Rules reveals tested concepts, real-world examples and an all-new way to differentiate any B2B product in any B2B market. The only guidebook of its kind for B2B, Different Rules delivers both practical ideas and creative inspiration. Step-by-step, it teaches surprisingly simple and potent methods that can build markets, transform industries and power personal success.

Learn the Different Rules . Because in B2B marketing, differentiation rules.

154 pages, Paperback

Published May 2, 2022

About the author

Chris Wirthwein is CEO of 5MetaCom, a leading advertising agency, strategy, and brand advisory firm focusing solely on brands in the technical and scientific products category (www.5metacom.com). He helps clients people-power their brands, advising them on strategy, messaging, communications,and tactical implementation in the marketplace. Chris has worked with many of the world’s leading companies in medical devices, building products, chemicals, pharmaceuticals, agribusiness, and other industries. The agency's client list of domestic and global brands has included: Roche Diagnostics, Elanco Animal Health, DePuy (division of Johnson & Johnson), Eli Lilly and Company, Firestone, Land O’ Lakes, Black & Decker, Honeywell, Bristol-Myers. and many others. Chris is author of three books, including Brand Busters: 7 Common Mistakes Marketers Make. A graduate of Butler University, Chris and his wife, Sally, have two children and reside in Carmel, Indiana. He can be reached at cwirthwein@5metacom.com.