An Influencer's World: A Behind-the-Scenes Look at Social Media Influencers and Creators

by Caroline Baker, Don Baker, Caroline Presno

What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

Genres: Nonfiction

302 pages, Paperback

Published June 26, 2023

About the author

Also known as Caroline Presno

Reviews

[Kaisu Koskelin · Rating 3 out of 5]

Used as a base for the subject at work. Not totally useless!

[Corrica · Rating 4 out of 5]

Thank you to the author and publisher for giving me an advance copy of this book. This book is a great history and overview of influencer marketing. This will be especially helpful in marketing courses and for people who don’t understand the impact of influencers. I wish the author differentiated between mega and celebrity influencers, as many influencer marketing platforms do. Sadly, due to the nature of social media, this book is already outdated. It is a great history, but it isn’t much more since so much has happened in the last 6 months. Especially with Twitter and TikTok.