Packaging Essentials: 100 Design Principles for Creating Packages

by Sarah Roncarelli, Sarah Roncarelli

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

Genres: Design

208 pages, Hardcover

First published January 1, 2010

Reviews

[flamesnflowers · Rating 2 out of 5]

I was required to buy this book for school and literally only needed it for one assignment and the box I wanted to create wasn't even in here so I didn't even really need the book. I plan to hang onto it to reference back to if I need as I progress my career and education.

[Naveen · Rating 5 out of 5]

Form follows function, function follow form...