The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the Roof

by James Desena

Reveals the secrets behind the phenomenal success of today's top sales professionals In The 10 Immutable Laws of Power Selling , leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows how the most exceptional performers in the sales arena are those who act like leaders--they take the lead in meeting new challenges, and they adapt to those challenges with innovative solutions and added value for grateful customers. With the help of stories from American Express, Honeywell, The Gap, and other top companies, DeSena teaches

218 pages, Paperback

First published January 11, 2003

Reviews

[Michael]

Part I - Make the Sale—Four Strategies for producing High-Value Solutions and Building Lasting Customer Relationships
Law 1 - Create High value
Law 2 - Decide on your market
Law 3 - Develop Customer Expertise in Your Selected Market
Law 4 - Build Relationships for Repeat Business
Part II - Take the Lead—Find the Limits and Then Exceed Them by Owning Innovative Customer Solutions
Law 5 - Start with a Leader’s Perspective
Law 6 - Lead from Within
Law 7 - Make It a Team Effort
Part III - Win—Tips and Techniques for Getting Results, Accomplishing Priorities, and Creating Continuing Success
Law 8 - Build Lasting Success
Law 9 - Drive Toward exceptional Results
Law 10 - Manage Multiple Customer Priorities
Closing Thoughts—Always Strive to Improve