Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Motivate, and Raise More Money

by Jay Conrad Levinson, Frank Adkins, Chris Forbes

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

Genres: Business, Nonfiction

336 pages, Paperback

First published January 1, 2010

Reviews

[Billy Kangas · Rating 4 out of 5]

Your assignment is...

A nice overview of marketing essentials. Like any good teacher, the learning happens in the practice. This book assigns great homework.

[Robin Olson · Rating 4 out of 5]

a bit outdated

[Rachael Melot · Rating 4 out of 5]

I read this book to do some research for a class I was teaching. It had some good points for fundraising.

[Steven · Rating 5 out of 5]

If you're involved in raising money or recruiting in any way for the non-profit sector, this book is a must read. Jay Conrad Levinson is the franchise owner for GM. Chris Forbes is co-author of this book. Chris has been a ministry researcher, missiologist and Guerrilla Marketing consultant for loads of non-profit groups. His experience and interest in ministry and non-profit work makes this a super valuable resource.

[Abdulaziz Alzain · Rating 4 out of 5]

If you need tips and tactics in how to promote, recruit or fund your non-profit organization this book will be one of your references. I learned so many ideas from this book and I am putting these ideas to work right now. So I suggest to grab a copy and learn from the master of Guerrilla Marketing.

[Kayleigh Mihalko · Rating 4 out of 5]

I have a Bachelor's degree in marketing, but found that I could use a refresher and some tips for the non profit market. This book was a good, easy read and gave me many ideas and action items that should assist my non profit fundraising efforts.

Anyone who is involved with non profits from a marketing or fundraising position can benefit from reading this book.