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The Dynamics of Mass Communication: WITH PowerWeb and OLC Website
"The Dynamics of Mass Media in the Digital Age" focuses on aspects of the media - history, organization, ownership, economics, feedback, and career - with increased focus on ethics and the critical cultural perspective. New to this edition is a new chapter on handheld wireless media, a continued emphasis on the transition to digital media with more information about digital transitions in traditional print and electronic media, increased number of ethical issues boxes, and more. Dominick's cogent and lively writing style has made this text a student favourite.
Paperback
Published July 1, 2004
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