What do you think?
Rate this book
Advertising Now. Online
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..
- GenresDesignNonfiction
448 pages, Paperback
First published January 1, 2006
1 person is currently reading
33 people want to read
About the author
Julius Wiedemann
110 books25 followersJulius Wiedemann was born in Brazil, where he studied design and marketing, and has lived and worked in Japan, Germany, and the UK. An eclectic expert on design based visual culture, Wiedemann has produced books on a range of topics, from robots to record covers. He holds the positions of Executive Editor for Design and Pop Culture at TASCHEN. Wiedemann studied graphic design and marketing and was an art editor for newspapers and design publications before joining TASCHEN in 2001.
Wiedemann has edited over 40 books in 10 years, he is a regular contributor to magazines, and has been on the jury of several awards all over the world. His publications have sold more than 1.5 million copies worldwide, and his titles are immensely popular. As an editor his work is grounded in an interdisciplinary approach to contemporary design, synthesizing a vast array of topics, including logo design, fashion design, graphic design, web design, and product design. Underpinning many of his books is a desire to understand creativity and explore the nature of reality in a world that increasingly takes place online and is populated by characters and creatures not entirely human but of our creation. The wonders of animation, manga, and computer graphics fascinate and inspire him.
Julius Wiedemann’s TASCHEN titles include the celebrated series Illustration Now! a staple of any designer’s bookshelf, as well as the compendium 100 Illustrators. He has also edited the Package Design Book collection. His award-wining Jazz Covers and Rock Covers books showcase his editorial variety and his publication on National Geographic magazine’s infographics demonstrates how wide his design knowledge and appreciation extends.
Wiedemann has edited over 40 books in 10 years, he is a regular contributor to magazines, and has been on the jury of several awards all over the world. His publications have sold more than 1.5 million copies worldwide, and his titles are immensely popular. As an editor his work is grounded in an interdisciplinary approach to contemporary design, synthesizing a vast array of topics, including logo design, fashion design, graphic design, web design, and product design. Underpinning many of his books is a desire to understand creativity and explore the nature of reality in a world that increasingly takes place online and is populated by characters and creatures not entirely human but of our creation. The wonders of animation, manga, and computer graphics fascinate and inspire him.
Julius Wiedemann’s TASCHEN titles include the celebrated series Illustration Now! a staple of any designer’s bookshelf, as well as the compendium 100 Illustrators. He has also edited the Package Design Book collection. His award-wining Jazz Covers and Rock Covers books showcase his editorial variety and his publication on National Geographic magazine’s infographics demonstrates how wide his design knowledge and appreciation extends.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
December 24, 2019
This is the third volume in Taschen's "Advertising Now" series. Lots of the "ads" here are ingenuitive company websites, and others are the kinds of pop-up ads you might encounter on a new site. (There are also some viral video-style ads, and a few social media promos.) As was the case with the previous two volumes, a variety of countries are in the spotlight in this collection, though North America, Europe, and Oceania are heavy favorites.
I can't fault Taschen's selection of ads in this collection; though I found a couple of ads lackluster (or downright sickening), a vast majority are clever and engaging.
The only real problem with the book is one that's sort of out of the creators' hands: it's hard to experience these ads as they were intended. In the volume about print ads, the book spoke for itself; the volume about TV commercials included a DVD with many of those commercials. Though this volume, too, includes a DVD of some of the ads from the book, it's simply not as interactive as many of those ads would have been in their original form, on a computer or a phone. Some of the ads/sites are also no longer active, so while Google or YouTube might help you dig up ads from the previous volumes, they might not help you here.
I can't fault Taschen's selection of ads in this collection; though I found a couple of ads lackluster (or downright sickening), a vast majority are clever and engaging.
The only real problem with the book is one that's sort of out of the creators' hands: it's hard to experience these ads as they were intended. In the volume about print ads, the book spoke for itself; the volume about TV commercials included a DVD with many of those commercials. Though this volume, too, includes a DVD of some of the ads from the book, it's simply not as interactive as many of those ads would have been in their original form, on a computer or a phone. Some of the ads/sites are also no longer active, so while Google or YouTube might help you dig up ads from the previous volumes, they might not help you here.
Displaying 1 of 1 review