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Now My Advertising Works!
For the first time, see Asian advertising strategies through the eyes of Asia's top brand marketers - BMW, Heineken, Hewlett-Packard, IKEA, Mercedes-Benz China, Motorola, Pan Pacific Hotels, Prudential, Timberland, and more. Let them share their wisdom with you.
What can advertising achieve for you?
How should you plan it?
How can research work better?
How can you build brands long-term while achieving revenue goals short-term?
What kinds of advertising work best in Asia?
How can you develop the perfect Pan-Pacific campaign?
How can you get a better return on your advertising investment?
What can advertising achieve for you?
How should you plan it?
How can research work better?
How can you build brands long-term while achieving revenue goals short-term?
What kinds of advertising work best in Asia?
How can you develop the perfect Pan-Pacific campaign?
How can you get a better return on your advertising investment?
216 pages, Paperback
First published January 1, 2004
2 people want to read
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