Quote Master: How to Ace Any Print Media Interview

by T.J. Walker

This audio CD will teach you how to prepare your media message, answer questions and speak in sound bites.

Benefits
• Communicate your message to the media effectively
• Gain control over interviews
• Enhance your reputation and image
• Never be put on the defensive
• Always be comfortable during interviews
• Control your message

You will
• How to create effective media messages
• Why you must narrow your message to three points
• The 13 essential elements of every successful media message
• How to answer any question skillfully
• How to bridge to your message without dodging questions
• How to answer the one question you most dread
• The 10 essential elements that make up most sound bites
• How to turn any boring, abstract message point into irresistible quotes
• Why it is never enough to simply "stay on message"
• How you can prepare for your next interview in less than ten minutes

Audio CD

Published February 1, 2004