Blogviz: Mapping the dynamics of Information Diffusion in Blogspace

by Manuel Lima

Blogging presents one of the most fascinating social phenomenons of our time. This change in the flow of online information might radically change the way we look at news providers and large media conglomerates. The result of a MFA thesis at Parsons School of Design, Blogviz is a flash driven visualization model for mapping the transmission and internal structure of top links across the blogosphere. It explores the idea of meme propagation by assuming a parallel with the spreading of most cited URLs in daily weblog entries. The main goal of Blogviz is to unravel hidden patterns in the topics diffusion process. What’s the life cycle of a topic? How does it start and how does it evolve through time? Are topics constrained to a specific community of users? Who are the most influential and innovative blogs in any topic? Are there any relationships amongst topic proliferators?

84 pages, Paperback

First published October 28, 2009

About the author

A Fellow of the Royal Society of Arts and nominated by Creativity magazine as “one of the 50 most creative and influential minds of 2009,” Manuel Lima is the founder of VisualComplexity.com, Design Lead at Google, and a regular teacher of data visualization at Parsons School of Design.

Manuel is a leading voice on information visualization and has spoken at numerous conferences, universities, and festivals around the world, including TED, Lift, OFFF, Eyeo, Ars Electronica, IxDA Interaction, Harvard, Yale, MIT, the Royal College of Art, NYU Tisch School of the Arts, ENSAD Paris, the University of Amsterdam, and MediaLab-Prado Madrid. He has also been featured in various magazines and newspapers, such as Wired, the New York Times, Science, Nature, Businessweek, Creative Review, Fast Company, Forbes, Grafik, SEED, étapes, and El País.

His first book, Visual Complexity: Mapping Patterns of Information, has been translated into French, Chinese, and Japanese. His second, The Book of Trees: Visualizing Branches of Knowledge, covers eight hundred years of human culture through the lens of the tree figure, from its entrenched roots in religious medieval exegesis to its contemporary, secular digital themes.

With more than twelve years of experience designing digital products, Manuel has worked for Codecademy, Microsoft, Nokia, R/GA, and Kontrapunkt. He holds a BFA in Industrial Design and a MFA in Design & Technology from Parsons School of Design. During the course of his MFA program, Manuel worked for Siemens Corporate Research Center, the American Museum of Moving Image, and Parsons Institute for Information Mapping in research projects for the National Geospatial-Intelligence Agency.