On the Art of Writing Copy

by Herschell Gordon Lewis

What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It’s the MasterWork by the World’s Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish…you’re about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you’ll find: How to write ""killer"" e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don’t work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you’ll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it’s The Bible of Copywriting. Enjoy it. Use it. Profit from it.

Genres: Writing, Business

397 pages, Paperback

First published January 1, 1988

Reviews

[Joe · Rating 3 out of 5]

Bit dated but still worthwhile tips.

[Angie]

Didn't get very far in this book - maybe page 25 - before returning it to the library. Just didn't keep my interest, and I found the author's tone kind of condescending, rather than instructional/educational.

[Tyler · Rating 1 out of 5]

Yawn...eyes drooping...looks at clock...repeat...sleep. The end. 1/10

[Soy Barroar · Rating 4 out of 5]

Miles de recomendaciones para escribir en diferentes medios publicitarios, muy buen libro de referencia.