Herschell Gordon Lewis on the Art of Writing Copy

by Herschell Gordon Lewis

Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets

Genres: Writing, Business

424 pages, Hardcover

First published January 1, 1988

Reviews

[Joe · Rating 3 out of 5]

Bit dated but still worthwhile tips.

[Angie]

Didn't get very far in this book - maybe page 25 - before returning it to the library. Just didn't keep my interest, and I found the author's tone kind of condescending, rather than instructional/educational.

[Tyler · Rating 1 out of 5]

Yawn...eyes drooping...looks at clock...repeat...sleep. The end. 1/10

[Antonio Barron · Rating 4 out of 5]

Miles de recomendaciones para escribir en diferentes medios publicitarios, muy buen libro de referencia.