Emarketers Bundle

by P.R. Smith, Dave Chaffey

Helps to keep focused on the key things that make successful emarketing campaigns. This title guides to create and execute emarketing plans. It combines established approaches to marketing planning with the creative use of e-models and e-tools. It focuses in on maximizing results, offering integrated campaign perspectives with practical tips.

824 pages, Paperback

First published September 1, 2008