Ultimate Guide to Pay-Per-Click Advertising

by Richard Stokes

Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide • The “$100 Bidding Myth”: why outbidding competitors rarely results in more traffic • Simple website changes that can increase sales by 500% • How to drive 80% or more of online revenues with rare superconverter keywords • Winning strategies of the world’s top search marketers • The best ads on the internet and how to write them • The real factors for driving high click-through rates • How to find competitors’ budgets, ad copy, and best keywords • How to manage bids without expensive bid-management software • And more!

Genres: Business, Google

324 pages, Paperback

First published January 1, 2010

Reviews

[Jennifer Olson]

If you are interested in starting an ad campaign online for your business, or are already marketing online, this book is for you. This step-by-step guide covers everything you need to know about the basics, and improving to have better ads/ad placement than your competitors. This book is very detailed, complex, and analytical, but is easy to follow. This author knows his stuff; every detail of PPC advertising is discussed in this book, no stone unturned. Love it.

[Donna Schubert]

looks like an interesting book will have to research more on this book

[Andrew Bushard]

My first book on PPC. Great intro into the subject. Full of clear explanations and helpful visuals. It laid the foundation for further study.

[Jesse Mac Dougall]

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