Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett!
Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges.
Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples.
• Discover practical and effective design principles and concept–and how to apply them to virtually any project. • Learn why some designs are attention-getting and others are not. • Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. • Test your design acumen by comparing before-and-after examples. • Find a wealth of inspiration for your own design projects. • Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.
Robin P. Williams is an American writer of computer-related books. She is particularly known for her manuals of style The Mac is Not a Typewriter and The Non-Designer's Design Book, as well as numerous manuals for various Mac OS operating systems and applications, including The Little Mac Book. Williams has also spent years studying William Shakespeare, and in 2006 issued her book Sweet Swan of Avon: Did a Woman Write Shakespeare? in which she proposed the writer Mary Sidney as a candidate in the Shakespearean authorship question.
No, not by that Robin Williams. Should I include textbooks in this list? A (relatively) fun read. If you're going to make anything design related - whether it be a flyer, business card, website, or a logo, At least read the chapter in this book about that specific topic. Contains lots of good examples of how to create a good design. However, got really repetitive after the first 90 pages (out of 280).
Great book about graphics design. There are chapters about business cards, signs, logos, etc. Almost everything is about designing paper material; the single chapter on web design is woefully outdated. Every page has a sample (sometimes several), and this helps to see what the author means. Sometimes the author shows how a project is improved from a boring initial version (which looks like something I'd whip out using Word!) to a professional finished product.
The book is supposedly for non-beginners, and there's a "test" in the beginning which I flunked, but it's actually easy to read even without previous design experience. It has changed the way I think about design.
This is one of the most amazing and eye-opening books out there. If you do any sort of promotion for anything, read this book ASAP. And then read it again and again. Sure, parts are quite out of date (web specs and design), but the vast majority of the concepts are timeless. Get the most out of your effort - apply these principles and see the results for yourself!
Robin Williams is an incredible writer. She is genuinely humorous and you feel like you are chatting with a friend while reading her work. This is my favorite design book to date.
One of my all-time favorite design books, although it is getting a little old now. The pictures may look out of date, but the principles are still good. "Don't be a wimp!"
I think this is one of my favorite's out of her series of books. Extremely well thought out and executed. I always look forward to Robin's next book. Keep up the great work!